It’s Time to Put Big Data in the Driver’s Seat for Your Fleet

For nearly every business, Big Data offers big potential. But the reality is that unless you can effectively leverage Big Data to deliver a meaningful impact on your business, that potential doesn’t mean much. For companies that can effectively harness it, however, Big Data has the ability to identify, predict and even prevent critical business challenges.

The key to a successful Big Data strategy is having the tools, technology and people in place to make the information valuable. It requires an organizational commitment built on a passion for data and a culture ready to fully embrace behavioral change. It’s what the business does with the data that becomes the solution. And if you aren’t driving meaningful business improvements, there isn’t really success.

Each and every day, a typical fleet generates millions of data points – fuel transactions, maintenance records, licensing information, telematics data, and more. Processing this volume of data at the speed at which it is generated can be overwhelming for even the most veteran fleet manager. And simply processing the data isn’t enough. We don’t just want information, we want knowledge.

This is precisely where ARI is changing the conversation. Rather than simply tracking information and reporting on what has happened, ARI is helping our clients think of solutions for problems before they occur. We’re going beyond traditional exception management to determine why something is happening and more importantly, how to prevent it. Together with our clients, we are defining clear and concise objectives and then developing integrated data analytics solutions that provide tangible action items to improve efficiencies and lower the fleet’s total cost of ownership across the entire vehicle lifecycle.

At the end of the day, Big Data is the tool that delivers insight but it’s what you do with that insight that becomes the solution to those critical business challenges. By effectively leveraging Big Data, fleets can accurately forecast outcomes and begin asking better questions.

It’s important to know which vehicles are costing you the most, but it is just as critical to understand why those vehicles are costing you the most. The insight that a comprehensive Big Data strategy provides enables an organization to perform predictive analysis. This empowers businesses to determine not only which units broke down but ultimately, which units will breakdown. This type of insight combined with operational expertise makes Big Data actionable, driving better, more informed business decisions that deliver meaningful business improvements.

So what’s the business challenge that Big Data is going to help you solve?

Without a concise plan, most companies will simply end up with lots of facts and figures but very little effect. Instead, implement a comprehensive strategy to harness the power of Big Data to take it from merely insightful to genuinely impactful. My question to you is simple – are you, as an organization, prepared to let Big Data drive your fleet?

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