Hitting the Remarketing Bull’s-Eye
In this month’s Automotive Fleet, ARI’s Bob Graham, vice president of vehicle remarketing, discusses how to get the most out of a fleet remarketing program. In the article, Bob analyzes the entire remarketing process from pre and post purchase practices to the actual resale of the company vehicle. Bob notes, “In post-recessionary times, it’s even more important to uncover value in new and unique areas. Remarketing efforts can yield dramatic upside value if done in a continually connected process.”
To read the entire article, click here.
