In the Lane to Online: Remarketing Comes of Age

In a recently published article, Automotive Fleet takes a look at the history of the vehicle remarketing industry.  Automotive remarketing was born in 1938 and since then, it has evolved with the times.  Frank Grochal, retired vice president for ARI, recalled that fleet remarketing was a byproduct of the emerging rental market. Grochal notes, “Several auto dealerships started rental companies after World War II by supplying new cars and trucks to commercial companies. Ford Motor Company approached my company’s owner, Steward Holman, about opening a rental agency associated with his dealership — Rice and Holman Ford in Merchantville, N.J. He did so, and in 1948 ARI, then known as Automotive Rentals, Inc., was born and we started supplying cars, trucks, and equipment to our customers.”

According to Bob Graham, ARI’s vice president of vehicle remarketing, the dawn of the computer age and specifically the creation of AutoIMS was a “watershed” moment in remarketing.  ARI quickly embraced computer technology and began remarketing vehicles online in 2001.

To read the full article, click here.

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