Conquering Distracted Driving

Safety should always be at the forefront of your organization. On average, 20% of your fleet will be involved in an accident each year. To help keep your drivers safe and minimize your business’ risk exposure, it’s essential to keep your organization informed on the dangers of distracted driving and take the necessary steps to help prevent it.

DID YOU KNOW?

Distracted driving isn’t limited to just texting or talking on the phone while behind the wheel. Although cell phone usage is a primary contributor to the alarming number of accidents that occur each year, any action that removes or diverts a driver’s focus from the road qualifies as distracted driving. In fact, simply reaching for an object within your vehicle can increase the chance of getting into an accident by 8 times.

of all accidents are caused by distracted drivers.

Distractions:

Eating

Grooming

Device Usage

It only takes 3 seconds for an accident to occur, yet the brain takes roughly 13 seconds to fully refocus after being distracted, especially by cell phone usage.

The Damage:

Over 4,000 people are killed every year due to distracted driving.

Accidents cost businesses $60 billion annually:

  • Legal costs
  • Medical bills
  • Insurance Costs
  • and much more…

PREVENTION IS KEY: TAKE ACTION

Integrate driver safety into your fleet strategy. You can take advantage of predictive analytics by monitoring driver behavior. Identify high-risk drivers and employ corrective training courses as a catalyst for improvement. Also consider incorporating incentive programs. Rewarding drivers for achieving extended periods of time without incident can help make a difference.

Be sure to watch this video for more about how driver safety influences your holistic fleet strategy and to learn more about best practices for addressing high-risk behavior, download our free whitepaper.

Share