Imagine it’s 2050 and it’s the first year that not a single person has died due to a car accident in America. The Road to Zero Coalition has a simple goal; zero fatalities on roadways within 30 years.
ARI is proud to announce we have joined this effort led by the National Safety Council in partnership with the U.S. Department of Transportation (USDOT), the National Highway Traffic Safety Administration (NHTSA), the Federal Highway Administration (FHWA), and the Federal Motor Carrier Safety Administration (FMCSA).
Steps toward safety
While it may seem like a daunting task, the organization believes that it can be achieved by implementing safety strategies and encouraging partners and stakeholders to meet the goal.
The organization focuses promoting lifesaving strategies, such seat belt use, rumble strips, truck safety, behavior change campaigns and data-driven enforcement. “The “4Es” – Education, Engineering, Enforcement and Emergency Medical Services provide a reliable roadmap for driving down fatalities, said Deborah A.P. Hersman, president and CEO of the National Safety Council. “Coupled with new technologies and innovative approaches to mobility, we may now hold the keys that get us to zero.”
A growing presence
More than 300 organizations have joined the coalition to date. ARI is proud to be part of a commitment to achieving the zero fatalities goal. By correcting poor driver behavior and opening up communication and awareness, our goal is to protect our clients and citizens as a whole.
As a fleet industry leader, ARI is committed to maximizing the coalition’s efforts through resources such as data driven information and spreading awareness through education. To learn more about driver safety, download our whitepaper.